PepsiCo Milan Design Week ’16

Pepsico at Milan Design Week, presenting activations for each brand shown.

Since the lexicon and the outfit of each brand were so different one from the other, coexisting in one 800+sqm open-space architecture, the Lighting Design Project played an important role on Visual Ergonomics and Brand Recognition. F!ZZ, Gatorade, Pure Leaf, Drinkfinity, Pepsi – all with their colors and messages, all with their tailored lighting.