PepsiCo Milan Design Week ’17

PepsiCo Mix It Up is a place where the past, present and future converge as we explore how food and drink are experienced in our hyperconnected society.

Envisioned and designed by PepsiCo, Mix It Up is part showcase and part innovation incubator, celebrating our past, embracing our present and envisioning our future through an immersive experience that invites attendees to explore and interact. PepsiCo Mix It Up 2017 will introduce LIFEWTR, Lemon Lemon, and the expansion of Alvalle—brands which will transform into experiences in creative and unexpected ways.

PepsiCo Design with Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Chef Davide Oldani, Studio Job, Patricia Urquiola and more.