Infinite Innovation at Triennale di Milano

For the Business Division of 3M Corporate named “AMD – Architectural Markets Division”, we curated a lighting fixtures portfolio which embedded 3M raw technologies in lighting.

The overall look & feel of the space, co-designed with Design Group Italia, Huub Ubbens and Martino Berghinz, aimed to express a coherent Brand Image of the 3M AMD business, while communicating the design capabilities in lighting design offered by 3M technologies and instructing the B2B visitors about what could be done with 3M’s support.